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How do you sell a home?
Seasoned realtors note that sellers need to be aware of the magic words that buyers are instantly drawn to, including “space” and “family,” and avoid using the phrase “must sell,” a big no-no in home ads.
Experts explain that buzzwords and the right phrasing in real estate listings can speed up a sale and can even boost the final offer. But they also caution that using too much buzzwords can make an ad sound dubious. What sellers should aim for is picking the right words to advertise a home.
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For example, buyers looking to buy million-dollar mansions respond best to terms that highlight the proximity of the home to good schools and the presence of high-end features. These include phrases such as “guest suite” and “floodlit.” As for entry-level homes, ads with phrases such as “first-home buyer” and “affordable” attract potential buyers.
How about words that can hurt a property’s chance of being sold?
Real estate experts note that words like “cute” and “charming” imply tiny rooms. This also goes for “cozy,” a seemingly harmless word but is actually a potentially dangerous term in a real estate listing. According to seasoned investors, “cozy” does not describe any physical characteristic, and is likely a signal of a very tight space.
With homebuyers constantly bombarded with all sorts of real estate marketing lingo, sellers need to be wise about crafting phrases to describe the true nature of their property.
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Peter Vekselman works with people who want to be successful in real estate investing. Learn more about his work on this website.
